Campaigns

SBMI CONNECT 2013: Prospective Student Open House, Poster Session & Career Panel 

I coordinated the UTHealth School of Biomedical Informatics Spring Poster Session and Career Panel on Monday, May 6, during which the school also held the inaugural prospective student event “SBMI CONNECT 2013”. To kick off the event, current students presented research at the poster session and were judged by students, alumni and faculty. A career panel followed the poster session with four SBMI alumni—Jonathan Ishee, MPH, MS, LLM, JD; Stephen Jones, MD, MS; Nnaemeka Okafor, MD, MS; and Muhammad Walji, PhD—sharing their unique career path in health informatics. The presenters gave advice to potential and current students hoping to break into the field. As a part of the event, SBMI CONNECT 2013 allowed prospective students to view student research, hear about career opportunities in informatics and interact with faculty, alumni, students and staff. This was the first time the school invited prospective students to this event. Although I spearheaded the conceptualization, design, promotion, and coordination for this event, I had tremendous support from the academic affairs department in all aspects of the event.

Show SBMI Communications Campaign

Mailed post card: Front and back

 

Digital Invitation sent to prospective students who submitted a question via an online form

 

Web banner for prospective students webpage
Scrolling header: Connect 2013

 

Web banner for home page (sbmi.uth.edu) and social media pages

Static header for connect webpage

 

Example of email marketing (5 reasons to attend countdown sent monthly)

Whole Foods Market Community Giving Day: UH Sustainability and Nutrition
I worked with University of Houston development staff to secure a Whole Foods Market Community Giving Day grant. Our sustainability and nutrition programs received 5% of the sales at the Post Oak Houston location on August 20, raising thousands of dollars for programs committed to serving the community and improving the environment. The UH campus community garden, the program I managed, received half of the total award. The UH garden donates all herbs, vegetables and fruits to nearby food pantries, which are located in food insecure areas. This campaign had to be designed for use within Whole Foods branding and the University’s branding. I designed all of the collatoral for this campaign. I can share my grant proposal, communications plan and logistics plan for this campaign with potential clients or employers by request.

Show Community Giving Day Campaign

Handbills with recipe cards used at event with our next event on them

General flyer for Whole Foods Market Community Day

Powerpoint slide use in New Student Orientation presentation

 

Header for CoogNews email newsletter (sent to all 40,000+ students)

 

Web banner with WFM branding for approved sites

 

Profile picture for social media accounts one to two months before event

 

Twitter cover photo

 

Facebook cover photo